Coming immediately around the bend at California's cannabis operators is a massive onslaught of regulatory detail that will require millions of dollars to navigate to compliance. Regulators seem to think there's plenty of cash in cannabis to make this happen from the "starting line" regulations they have crafted. To be honest, I'm not so sure.
It's critical to understand how our industry is decidedly different and why it attracts a different breed of entrepreneur. Our industry did not arise from the easily understood commercial desire for wealth or technological evolution. Rather our industry was born from the activism of the LGBT community’s response to the institutionally ignored AIDS epidemic of the 1980's and 90's. Medical Marijuana was and is instrumental in easing the suffering of Americans living with HIV and AIDS. This tragedy energized California's Prop 215 and became the catalyst to opening up the conversation on bringing an end to the long failed drug war waged against the American people.
With our industry roaring forward into 2016 under the new Medical Marijuana Regulation & Safety Act (the "Safety Act"), there is a literal frenzy of partnerships, licensing relationships, distribution deals and all manner of business relationships being struck throughout the state. I know because I've struck some of those deals, and guided others.